Should we hire an in-house marketing team or work with an outside team?

It depends on the company, how much it wants to spend on marketing, and how ambitious it is. Smaller companies focused on manufacturing can struggle more with marketing, because their teams are designed to build, not to market. As a company grows, it is natural to hire more in-house marketing people and also rely on outside marketing companies. The largest companies often do most of the work in-house and use an outside marketing company to bring fresh, unique ideas. Whether you want to be a small local player or a regional or national one, Defyned SEO can help, but the techniques we use are really suited to regional players that cover entire states or the entire country.