Answer
Yes, and it is easy to overlook. When a manufacturer's ads run in a dealer's area, both can end up chasing the same shopper, and some strong dealers worry the ads send customers to other dealers. In shed networks, a small group of dealers often sells most of the buildings, which changes how much room a manufacturer has to advertise. How to handle it depends on the dealer network, the territories and the goals, so it is worth a conversation before the ads run.
